5 Benefits of Motion Graphic Videos for Businesses

How many times have you noticed that you are emotionally and mentally engaged while watching motion graphic videos?!

Because motion graphics are a different mix of content (text - numbers - voiceover - sounds - animations), they attract viewers' attention and simplify the message provided to add value to viewers and encourage them to perform the required transfers.

Nowadays 70% of the content is a video and leveraging video marketing to increase corporate excellence from other competitors with attractive content driving more and more transfers. "48% of consumers made the decision to buy after watching an online video about the product."

Now you can use different techniques and technologies when producing videos for motion graphics including 2D and 3D animations, 360-degree angle videos, and traditional manual drawing techniques to create attractive content that weakens desired results.

You should know the advantages and benefits of using professional motion graphics videos and also the main types of motion graphics videos to guide you to a proper decision on your next marketing campaign and that's what we'll be discussing right now.

Benefits of animation videos

The uses and advantages of using motion graphics are limited solely to your imagination, skills, and experience to produce professional motion graphic content suitable for campaign goals, selected platforms, and target audiences.

The main advantages of using motion drawings include:

1. Effective brand solution

The brand is about creating a positive image in the minds of the target audience about your brand and associated products and services using effective brand solutions

Here's the role of animation videos because they have proven their competence as a brand solution to effectively attract the attention of audiences and involve them emotionally and mentally in your brand message.

Whatever your aim is to raise brand awareness, launch new products or services, target new customer segments, or improve brand reputation, motion graphics content will be the winner of attractive visual and audio content that efficiently illustrates your brand message.

While ensuring a higher level of engagement through content that is easy to share, real-time feedback about the brand, and perception of available products or services and their performance from a target audience enables companies to improve their position within the competition.

Motion graphic content can be customized to suit the brand's visual identity (color chart - fonts - printing), sound, commercial tone, and audience preferences and interests targeted with a tight formal appearance and increased control of content pattern better than live videos.

2. Streamlining complex topics

One of the most important advantages of using motion graphics videos is that you can streamline viewers' complex ideas and themes and add expected value with attractive visuals (illustrations - charts - characters) that can be consumed faster in a minute or two rather than writing a lengthy blog that consumes more time.

You can explain the competitive advantage of your business products and solve them and how they can deal with the needs and problems of the target audience "potential customers" as we did with our customer "EMC" to illustrate their innovative medical solutions.

3. Suitable for different platforms and objectives

Motion graphics videos are customizable and effective for different marketing, advertising, and branding objectives and platforms with different production formats including

• Products & Services Promotional Videos
• Business Offers & Sales
• Marketing Events and Brands
• Traditional and online advertising
• Social media content (all platforms)
• Educational videos and explanation (lessons on how)
• Product reviews and certificates
• Videos Brand and Company Information

There are plenty of opportunities to take advantage of customized professional action graphics content, choosing you perfectly when you start creating and integrating motion graphic content into your business marketing campaigns but rushing to avoid missing lucrative job opportunities.

4. Time and cost-effectiveness

Designs and illustrations are effective marketing solutions that increase engagement and desired conversions from target audiences by 20% more compared to other content marketing formats.

Despite the fact that humans spend at least 6 hours a week watching videos, the time available for your business to attract and engage them in your content is limited and decreasing every day as millions of pieces of video content are produced every day so don't delay and contact us.

5. Improves SEO performance

Engaging embedded motion graphics videos in business and e-commerce platforms significantly increases the living time (the period spent by the user on your website), increases the average page visits per session by 260%, and reduces the bounce rate.

All of the features mentioned are positive search engine indicators of website content quality and user experience that improve the overall performance of search engine optimization (SEO) activities.

The positive result of your SEO activities will enable your business website to rank higher in related search results generating more profitable traffic than potential customers who searched online about relevant products or solutions for what your business offers.

Now it turns out how much value can be added to your business using motion graphics videos but before choosing the type of motion graphics content, you must set your goals of product content and target audience, and then you have to choose a professional marketing agency that specializes in providing motion graphics and media production solutions to produce the right content for your campaigns.

Contact us today to take your marketing campaigns to the next level