Influencers Marketing in 2022: how it develops your business

Everyone is on social media. According to a recent study, as of 2021, more than 4.48 billion people use social media worldwide, with the average user accessing 6.6 social media platforms per month. That's 4.48 billion people you can reach in order to market your business, but where do you start? With people who have already created a membership platform and the following: Influencers.

The term social media influencer did not begin, but dates back to the mid-18th century, although it was not a job title at the time. In 1760, the concept of influencers began. A potter named Josiah Westwood created a tea set for Queen Charlotte and advertised himself as "Her Majesty's Potter". This title and the royal family's seal of approval considered his brand a key element and called him "the father of modern marketing".

An influencer is someone who interacts with followers on their favorite social media platform and sells or promotes products for brands. Advertising can vary, but to the eye, it appears organic, natural, and seamless - unlike traditional advertising. The result is a thriving industry: influencer marketing could be worth $10 billion by the end of 2022.

Why does influencer marketing work so well?

Influencers create an audience on social media by sharing their story and connecting with the people who consume their content. By the time they reach a large audience, and with more people follow them because they are invested in their story and value their opinions. This is where your brand has a good chance of marketing its products or business through an influencer.

But choosing the right influencers is the most important. Influencers have to be found in your niche, whether it is hospitality, food, fitness, healthcare, etc., otherwise, you are not marketing to the right audience.  Perhaps you combine it all with a unique idea to showcase your product or service.
Influencer marketing is an excellent way for brands with low followers and subscribers to get brand visibility and build an audience. As one of the top Egypt digital marketing and public relations agencies, Marketing House offers influencer marketing and social media campaigns that can elevate your business, firm, or organization and achieve marketing goals. Our expert public relations team knows how to match our influencer marketing clients with authentic influencers who can accurately communicate our client’s messages.  

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